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    <lastmod>2020-03-18</lastmod>
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      <image:title>Our Work - Make it stand out.</image:title>
      <image:caption>It all begins with a core idea. Maybe you want to launch a business. Maybe you just want better results. Or maybe you need some fresh thinking to impress a client. Whatever it is, the way you tell your story to the world can make all the difference.</image:caption>
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  <url>
    <loc>https://formandfable.co/george</loc>
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    <lastmod>2020-06-13</lastmod>
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    <loc>https://formandfable.co/contact-4</loc>
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    <lastmod>2020-06-13</lastmod>
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      <image:title>Get Started</image:title>
      <image:caption>Get at us!</image:caption>
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  <url>
    <loc>https://formandfable.co/you</loc>
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    <lastmod>2020-06-26</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1562685656804-Q9GBRN0NAL6DVNVQUCHS/20140301_Trade-151_0124-copy.jpg</image:loc>
      <image:title>Process - Deep Dive.</image:title>
      <image:caption>The more we can understand you, the better we staff and serve you.</image:caption>
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    <image:image>
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      <image:title>Process - Outline The Outcome.</image:title>
      <image:caption>Creating a brief doesn’t stop at the brief. We want to show the path to the outcome and what you’ll be getting every step of the way. Confidence breeds creative comfort.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5c5a514d65019f01a2cb2be5/1580247847386-OYNZM9CKVK65VLINGKMJ/Aro%2BHa_0010.jpg</image:loc>
      <image:title>Process - Review and Recruit.</image:title>
      <image:caption>We draw on our collective to fit the right talent to the project. UX designers, social copywriters, you name it. Reviewing every project helps create a path to the best possible outcome.</image:caption>
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      <image:title>Process - The Form &amp; Fable Index.</image:title>
      <image:caption>We’re appreciative of the fact that any client and brand manager puts themselves and their reputation on the line with every campaign they launch. That’s why we’ve developed a tool to help analyze risk, consumer behavior, and the motivations behind them. All of this helps when it comes to creating a strategic brief that is informed by data rather than opinions. We call it the Form &amp; Fable index. Ask us about it and how it can help guide your decisions.</image:caption>
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    <loc>https://formandfable.co/getstarted</loc>
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    <lastmod>2024-07-03</lastmod>
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    <loc>https://formandfable.co/home-new</loc>
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    <lastmod>2020-06-16</lastmod>
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    <lastmod>2020-07-16</lastmod>
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    <lastmod>2026-03-05</lastmod>
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    <lastmod>2020-05-20</lastmod>
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      <image:title>Join</image:title>
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      <image:title>Join</image:title>
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    <loc>https://formandfable.co/swag/p/gcp1mb80zgbxaibynolevwqxngbnrc</loc>
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    <lastmod>2020-02-16</lastmod>
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    <loc>https://formandfable.co/swag/p/shirt</loc>
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    <lastmod>2020-02-16</lastmod>
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      <image:title>Join - Shirt</image:title>
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  <url>
    <loc>https://formandfable.co/cheaperfaster</loc>
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    <lastmod>2020-06-26</lastmod>
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    <lastmod>2020-05-20</lastmod>
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      <image:title>Creative Shop - Style 03</image:title>
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    <loc>https://formandfable.co/hello-1/jetblue</loc>
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    <loc>https://formandfable.co/hello-1/chevrolet-manchesterunited</loc>
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